贝因美婴儿奶粉差异化营销巧占市场（Beingmate baby milk powder differentiated marketing accounted for the market）.docVIP

贝因美婴儿奶粉差异化营销巧占市场（Beingmate baby milk powder differentiated marketing accounted for the market） Anhui Fuyang inferior milk powder incident triggered a reflection of society from different angles, in many newspapers have blamed the inferior milk powder manufacturers and the industry are suffering, if it is not filled with a thousand regrets baby milk market competition to abnormal tragic, who are willing to produce disastrous low-quality milk? Indeed, in recent years, the baby milk powder industry competition is more intense than the average persons imagination, but really do not regulate the operation, the opportunity to seize the market? Walk the route is really not cheap no name yet? In recent years, Beingmate baby milk powder rapid growth case, hoping to give some in distress, confused period of enterprise some enlightenment: Three years ago, the airborne Beingmate company, the companys products market structure is as follows: Although the leading products of nutrition Rice noodles occupies a leading position in the East China region, but the growth; molar biscuit and glucose although growth, but by market size restrictions on total sales contribution is very limited, the company needs new products the market to maintain sustained growth. As a result, the market capacity is large (over 6 billion yuan per year), but also in the rapid growth of infant formula into the decision-making horizon. At that time the company high-level divergence on the project should start, baby milk powder, infant milk powder party believes that the market competition is too fierce, comprehensive strength is not strong, do not blindly Beingmate milk powder is yiluanjishi, will be lost. Their judgment is based on the following analysis of the competitive environment: In the high-end infant formula market, Wyeth, Mead Johnson by foreign brands, with professional pharmaceutical manufacturing, mainly by medical promotion (core + +, a medical doctor lobbied for a database marketing), professio