赢在网络营销(精简版)（Win in online marketing (LITE)）.docVIP

赢在网络营销(精简版)（Win in online marketing (LITE)） The first chapter is network advertisement The ultimate purpose of advertising is to promote sales, at this point, both online advertising and traditional media advertising. That is to say, no matter the advertisement of the business enterprise is to carry on the selling point appeal directly, or establish the brand image, the final purpose of the advertisement is to change the sale condition of the merchant after the advertisement information spread. Good steel should be used on the edge of the blade - spending money on the best place to produce sales promotion is the central concern of the business. The use of traditional media advertising, it is difficult to know exactly how many people receive advertising information on the Internet through the visitor traffic statistics authority of the justice system, can accurately count the number of ads are browsed, and these users browsing time distribution and geographical distribution. With the aid of analytical tools, manufacturers can evaluate advertising effectiveness and develop advertising strategies. Advertising in traditional media is hard to change after publication, and even if it can be changed, it often pays a great deal of money. And the network advertising production cycle is short, you can according to the needs of customers in time to complete the production, timely change publicity content, so that customer management decision-making changes can be timely implementation and promotion. Advertisers should only choose the right one when choosing a website, instead of choosing the right one. The first thing to consider is whether the characteristics of the site and the visitor are consistent with your product (activity), and then the amount of access to the site. The difference between different websites is not only in content, but also in the number of users attracted, the categories of users and the characteristics of users. Generally speaking, the best communicat