中小企业的大企业病（Big business disease of small and medium enterprises）.docVIP

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中小企业的大企业病（Big business disease of small and medium enterprises）.doc

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中小企业的大企业病（Big business disease of small and medium enterprises）

中小企业的大企业病（Big business disease of small and medium enterprises） The disease of large enterprises is not only in the western developed countries, but also in Chinese enterprises. Domestic so-called large enterprises, such as Lenovo, Haier, HUAWEI, compared with western large enterprises, at best, can only be medium-sized enterprises. But these are not global giants of small and medium-sized enterprises, but in advance of suffering from large enterprise disease. Ever since the earliest introduction of CI strategy and the name of Chinas Guangdong sun god group, created in 1989~1993 years from 43 million yuan per year soared to 1 billion miracle. Later because of blind diversification, management personnel surge, leading to management failure, slow decision-making, enterprising, delaying fighter, and eventually pay a heavy price, the product market share from 10% in 1990 to 63% in 1999. Changhong group is known as domestic super enterprise, Chinese color TV king, but jumped out of these shrouded in the halo, with a global perspective, Changhong is only a small and medium enterprises. Ni Runfeng, President of the company, pointed out that Changhong suffered from big business in 2001. Because of the rapid growth of enterprises to make managers head, long-term regard themselves as the big company, the organizational structure of enterprise expansion, management level increased (the organization structure, management mode, personnel are in big company mode, middle-level cadres from more than 130 people to more than 330 people), not only in the two stage dry, also appeared in the three dry, greatly reduced the effectiveness of decision-making. The big business disease caused Changhong to run a lot of management bubbles. There are subjective reasons for Chinese enterprises to suffer from big enterprise diseases: The quality of entrepreneurs is not high and their capabilities are limited. Chinas entrepreneurs generally have a low degree of education, knowledge structure is irr