中文毕业论文中小型报业要树立市场经营理念（Medium and small-sized newspaper industry should set up market management idea）.docVIP

中文毕业论文中小型报业要树立市场经营理念（Medium and small-sized newspaper industry should set up market management idea） Small and medium sized newspaper industry should set up market management idea A brief analysis of the combination of editing, publishing and marketing Content summary: The newspaper is the oldest media form in all the media currently in existence. In China, the advantages of newspapers are flexible, timely, broad coverage and strong stability. At the same time, they also have limitations such as low transfer rate, poor preservation and poor fax. At present, Chinas newspaper industry has gradually entered the era of operation. As a commodity, there are only two objects of newspaper management: readers, advertisers. Accordingly, the management idea of the newspaper must contain two aspects, one is to provide the information service to the audiences, and the other two is to provide the media ability to advertisers. As everyone knows, China media industry has entered a white hot competition, television, Internet and other media to meet the needs of the audience a lot of shocks in the fierce media market, the direct cause of the decline in the amount and rate of reading newspapers, newspapers and other print media which depend on advertising sources also dropped, the author that challenge is to tackle the above factors of newspaper, newspaper to find our own way must directly face the market, improve the effect of newspaper to readers and advertisers and role, build and improve revenue as the focus of the editing, distribution, marketing combination of newspaper business philosophy. The management of newspaper industry should begin with the editorial department, and all departments should participate in and coordinate with each other to jointly plan, design, produce and sell media products. Fully mobilize the advantages of resources in all areas, and carry out the advantages of integration and cooperation, so that value-added services, appreciation. Specifically, we shou