云计算平台的商业模式之战（Business models of cloud computing platforms）.docVIP

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云计算平台的商业模式之战（Business models of cloud computing platforms）.doc

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云计算平台的商业模式之战（Business models of cloud computing platforms）

云计算平台的商业模式之战（Business models of cloud computing platforms） Before 2010, the Tencent to the Qihoo a few without confrontation. As many Internet entrepreneurs idol Ma Huateng, as in the past the elegance and technical school, the launch of the product excellence, stable solid, but understatement to competition; and Zhou Hongyi QQ and Ma Huateng very much, said the Tencent is a model of micro innovation. However, with the growth of 360, as the boss and the second of the client software, the battle between QQ and 360 is unavoidable! How does not escape to both sides of the original routine: QQ QQ doctor, QQ computer housekeeper into 360 of the territory; and 360 buttoned bodyguards (button to refer to QQ, Zhou Hongyi with a copy in the name of the software also played a satirical humor) at QQ advertising business, directed at the profitability of QQ fundamental. Moral accusations, legal complaints, should be given to Internet users, users and relevant experts. The question of this article is: is the war between QQ and 360 necessary from a business model point of view? Where is the focus of the war between tigers and penguins? Why fight? Platform dispute The concept of the platform first from the field of software, will be able to network effects together the many application software software called software platform, and later evolved hardware platform, software and hardware platform that information service platform. Examples of platforms like Microsoft, windows operating systems, and SONYs PS console are all examples of platforms. The platform business model is an extension of the platform concept. As a trading platform for enterprise structure, connected with the two party or multi stakeholder interests, these stakeholders are complementary to each other, they together have positive feedback through the trading platform. The so-called positive feedback refers to the more stakeholders involved in the transaction. The higher the value of the platform, the greater the