在华代工销售十年才获授权 jeep男装进入中国的坎坷之路（Ten years of sales in China before the jeep mens clothing was allowed to enter Chinas bumpy road）.docVIP

在华代工销售十年才获授权 jeep男装进入中国的坎坷之路（Ten years of sales in China before the jeep mens clothing was allowed to enter Chinas bumpy road） Ten years of sales in China before the JEEP mens clothing was allowed to enter Chinas bumpy road Jeep is the world cross-country car originator, which Jeep brand strong and profound brand culture and cultural background, this characteristic makes the brand with the extension to the garment industry, so strong and rough quality characteristics, military free for the style of the clothing brand founded jeep. Jeep clothing and Jeep vehicle positioning is the same strain, consumer groups for the 25~45 year old male, who is working in a team of elite, love work, love life, love nature, love adventure stimulation, the pursuit of driving pleasure. The brand in the United States already All the world knows., far Chinese also has many Jeep fans, but the road is Jeep men into China kankankeke, let us look at the detailed process. In the main colors of green, wooden shelves, a few nails plus several rope drums on the wall of the tire, the layout of a shopping mall located in Guangzhou, JEEP clothing store, is low-key and personality. However, careful consumers found that the clothes sold in the store were not in line with what they had seen earlier in the American JEEP website, and the price was relatively high. After several inquiries, learned that at present Chinese sold JEEP brand clothes are made by a company called Guangdong Liwei Garment Co. Ltd. (hereinafter referred to as Guangdong Liwei ) the manufacturers, and manufacturers are also claimed to be Chrysler won the official authorization, so to use the JEEP sign in the production and sales of china. However, is that the case? Guangdong Liwei claimed that in 2002 obtained the JEPP official authorization. The U.S. JEEP official website sales customer service times weekly reporter said that the current JEEP brand all clothing only in the self-employed shop sales, and did not listen to the brand in