影视传播学（Film and television communication）.docVIP

影视传播学（Film and television communication） The founder of communication and the pioneer of discipline (I) Lasswell: spreading three basic functions and 5W mode P261 (two) Lu Yin: gatekeeper studies P261 (three) Huo Fulan: the psychological experiment method is introduced into the communication and the formation of communication effect. P262 (four) Lazarsfeld: contribution of the theory of two levels of communication and research methods P262 Gatekeeper, also known as the gatekeeper (gatekeeper), was put forward by Kurt Lewin in the book the channel of group life. In the process of group communication, he believes that the flow of information is contained in some door channels, in these channels, according to the principle of justice or the gatekeeper standard, determine whether information can enter the channel or continue to flow in the channel. Communicator will inevitably stand in their position and the angle of view, screening and filtering of information dissemination, this behavior screening and filtering of information is called checks (i.e., the) where is this communication behavior person is called the gatekeeper (gatekeeper In 1972 proposed the agenda setting theory, the theory that the mass media often cannot decide people specific views on an event or opinions, but can provide information and arrange the related issues about attention to effectively what facts and opinions and sequence of their talk. Mass communication may not affect what people think, but it can influence what people think. Agenda setting is an important way for mass media to influence society, and its views are mainly from political science. Lippmanns public opinion put forward the idea first. It is regarded as the foundation of the field of communication. The echo effect theory when the TV world experience and personal experience is consistent, training effect will be like an echo as significantly expanding. This is similar to the choice of influence theory. This requires news media rep