志高全面推动品牌高端化经营（CHIGO comprehensively promote high-end brand management）.docVIP

志高全面推动品牌高端化经营（CHIGO comprehensively promote high-end brand management） After the air conditioning industry entered the era of overall value competition, air conditioning manufacturing enterprises are facing new challenges, but also consider promoting the competitiveness of enterprises from a new point of view. So, as the top half of the industry CHIGO, and what aspects of thinking and efforts have been made? One, promote enterprise brand high-end operation of the gene A corporate brand, to high-end business, must not be a straightforward or short-term behavior. The high-end brand will inevitably be closely related to the overall strategic planning of the enterprise. Whether the brand can move toward high-end, first of all depends on whether the enterprise has such a brand base and management philosophy foundation, and then the promotion of enterprise brand must be recognized by customers and consumers. CHIGO brand of high-end, fully consider the reasons for enterprise long-term planning and comprehensive strength increasing, it is a kind of flow, not only to meet a fashionable practice of enterprises in the current value of competition condition, it is mainly based on the following reasons: First, from the enterprise name and enterprise mission point of view, CHIGO has the high-end brand motivation. According to the practice of naming famous brands in the world, the name is merely a sign or brand mark, and the word itself does not represent a definite meaning. However, Chinese enterprise is deeply influenced by traditional culture, named after Chinese text brand, its text often has rich philosophical significance, contains an enterprise or enterprise entrepreneurial ambitions and strategic vision, CHIGO brand name, a good expression of aim high. At the beginning of the business, CHIGO chairman Li Xinghao clearly defined the mission of the enterprise as the best air conditioner in the world, and later put forward the construction of the worlds largest refrigeration c