擦边球广告的风险（The risk of edge ball advertising）.docVIP

擦边球广告的风险（The risk of edge ball advertising） Since the middle and late 1950s, the trend of technology homogenization has made the USP of products more and more difficult to mine. In response to this question, David Ogilvy proposed in 1955 that advertising deals with long - term investments in brand images. In 1963, his famous book Confessions of an advertiser made the advertising concept popular around the world. In recent years, in the China market, some of the melatonin group and Harbin pharmaceutical companies led by advertising bombing blasted a shortcut to success, which makes more enterprises to the success of marketing department in advertising. However, due to the rapid development of communication technology and various media in recent years, consumers are almost overwhelmed by various kinds of information. A few seconds or even tens of seconds to the advertising advertising information like a vast expanse of water in talent shows itself easier said than done. In order to enhance the brand visibility in the short term, driven by enterprises in the utilitarian thought, it is natural to find a little edge ball to some special advertising, advertising language or image to attract consumers discerning eye. To sum up, there are mainly two kinds of horizontal ball advertisements in the existing Chinese advertisements. One or two kinds of edge ball ads The sex appeal advertisement (Sex appeal) The ancients said: food and sex are. The cloud: beautiful enough to feast the eyes. These teaching gives advertisers a great enlightenment and inspiration, in addition, the use of Western counterparts of advertising the rapid success of the case also makes some local enterprises eager. Thus, in recent years, a large number of sexual fun full of advertising debut. This kind of sexual appeal advertising mainly has the following three kinds: 1, the image of advertising Image advertising is to attract peoples attention to the naked sexy models of the body, mainly because of body