服装设计创业计划书（Costume design venture plan）.docVIP

服装设计创业计划书（Costume design venture plan） Clothing company business plan I. industry analysis 1. Macro environment analysis The countrys successful economic reforms and flexible market push policies have made the domestic clothing market in full swing. GDP, the national consumer index continues to rise, peoples awareness of consumption continues to increase, for the clothing industry showed a broad space for development. 2, analysis of the development trend of clothing industry Clothing industry has been a big industry in China since ancient times. With the opening of policy and the development of economy, China has become the worlds strategic base for garment processing base and brand development. Chinese clothing consumer, is also a major exporter of Chinas clothing exports accounted for about 2 / 3 of the total exports of textile products, production and sales of all brands in the world with 60% Chinese, and the annual Chinese mainland market consumption at about 100 billion, and there is a growing demand. The huge market potential. This provides us with a broad space for brand management. Clothing industry is a consumer goods industry, but also a high profit industry. Because of the interests of the drive and market needs, in the whole format design, processing, marketing, direct, joined, and other links, has developed into relatively perfect and professional groups. In the past ten years, Chinas apparel market with large production and consumption scale has greatly improved its management model and management level, and has attached more importance to brand management. 3. Market capacity China, with a population of about 1400000000, has been growing at an alarming rate in the past ten years. According to statistics from the National Bureau of statistics, the GDP of 2001 reached 95933 yuan, representing an increase of 7.3% over the previous year. The overall sales volume of social consumer goods in China is 37595 yuan rmb. Some experts estimate that by 2010 the tot