乳品企业如何做好产品创新（How dairy enterprises do a good job in product innovation）.docVIP

乳品企业如何做好产品创新（How dairy enterprises do a good job in product innovation） Whether it is marketing, product, management and other aspects, only continue to go beyond the past, and constantly make differentiation, enterprises will be able to remain invincible in the fierce competition environment. An enterprise is still the most fundamental product, in the product homogenization serious times, enterprises want to go farther, more stable development, product innovation is a wise move. We know that product innovation is a systematic project, here I only discuss the innovation of the product itself, and for other related aspects of product innovation, such as the combination of price, channel and promotion and innovation of the products is not elaborated. First, the concept of innovation Professor Peter, a famous American economist, pointed out in his book an introduction to economic development that innovation refers to the introduction of a new combination of factors of production and production conditions into the production system. There are five main cases: introduction of a new product; introduction of a new production method; opening up a new market; obtaining a new source of raw material or semi-finished products. The government submitted to the 2004 national competitiveness committee America innovation plan, innovation is the perception and technology into can create new market value, driving economic growth and improve the living standards of the new products, new processes and new methods and services. Whether it is Peter or American economist Professor Xiong National Competitiveness Council, there is a common point for the definition of innovation, that is through different combinations to create something new, bear professor Peter stressed that the new combined with the introduction of the production system, the national competitive force on the Commissions transformation, the ultimate purpose of innovation actually is transformation, such as improving peoples