什么叫软文（What is soft Wen）.docVIP

什么叫软文（What is soft Wen） As the name suggests, soft Wen can be understood as a soft advertisement from the surface meaning It is relative to the rigid advertisement, which is written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, soft Wen is called soft, subtlety lies in a soft word, like a ruthless character behind a gentle appearance and not dew, and overcomes invisibly. China network marketing network Tinlu for enterprises to provide news portal, soft Wen publishing service. Until you find this is a soft text, you have cold stare, fell into the well-designed soft soap advertising trap. It is the pursuit of a silent, salutary influence of education communication effect. If hard advertising is WaiGu Shaolin Kungfu; so, soft Wen is Wudang Killing with Kindness, a ruthless character behind a gentle appearance, act tough and talk soft internally and externally, is the most powerful marketing tool. There are two definitions of soft text, one is narrow sense, and the other is broad sense. 1. narrow sense: refers to the enterprise spends in the newspaper or magazine and so on propaganda carrier carries on the pure character advertisement. This definition was an early definition of what is called paid text advertising. 2. broad definition: refers to the enterprise through the planning can enhance the corporate brand image and visibility published in newspapers and magazines or Internet publicity carrier, or can promote the enterprise sales has a propaganda, interpretation of articles, including specific news reports, articles, essays depth paid advertising, case analysis etc. From the middle and late 90s to the last century, until now, soft Wen in Chinas marketing dictionary occupies an important position, because it has a lower cost for many products created a market miracle. In many industries, soft Wen is very popular marketing tool. But the real strategy is the pinnacle of the soft, China medicin