快消品的推广（Promotion of FMCG）.docVIP

快消品的推广（Promotion of FMCG） First, product promotion is a systematic concept Product promotion is a systematic concept. Many FMCG enterprises or employees products to promote their products is limited in specific activities, that is a product promotion activities or a work, not too much, and the daily behavior of enterprises, promotion is defined as a special post marketing department can. The widespread separation bias of popularization has resulted in the lack of substantive attention in many enterprises. In fact, product promotion is the normal enterprise, regardless of whether the enterprise has the initiative to promote product development, many aspects of corporate behavior is essentially the product promotion practice. The product concept and ideas put forward, packaging appearance and packaging design, channel distribution and display, online and offline product information dissemination, focusing on product sales, all kinds of public relations efforts and so on, are within the scope of product promotion. If a specific product is the core, the scope and content of its promotion is no less than the spread of enterprise brand. FMCG need to be promoted. This is determined by the rapid, emotional, impulsive, and rapid consumption characteristics. Active consumer communication is more likely to give consumers a preference for products. More than 60% of consumer decisions about FMCG are based on personal preferences. At present, FMCG enterprises tend to be keen on channel thrust, while ignoring the tension of consumers to communicate with this secret weapon. In a sense, the channels of enterprises rely on, is also decided by the characteristics of FMCG, because small, so need a broad channel to achieve economies of scale, and the channel for enterprises in return, often more straightforward, more controllable, so the fast consumer goods companies rely on the channel, is a good choice. If you can use the perfect channel network, to promote the tension of the play, th