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L1 国际收支与国际储备
国际金融
international finance
It’s simple to be winner, work
with winners.
Warren Buffett
Awesome, terrific, Wonderful!
3I: iphone, imac, ipad
2
Suppose that you are Tim Cook
who took over Steve Jobs.
3
The Company’s reportable operating segments
consist of the Americas, Europe, Japan, Asia-
Pacific and Retail.
2012 change proportion 2011 change proportion 2010 proportion
Americas 57,512 50% 37% 38,315 56% 35% $24,498 38%
Europe 36,323 31% 23% 27,778 49% 26% 18,692 29%
Japan 10,571 94% 7% 5,437 37% 5% 3,981 6%
Asia-Pacific 33,274 47% 21% 22,592 174% 21% 8,256 13%
Retail 18,828 33% 12% 14,127 44% 13% 9,798 15%
Total $156,508 45% 100% $108,249 66% 100% $65,225 100%
consumption source: report of Apple inc. 4
iPhone Primary Contractors - a partial list
Software and design: Apple USA
Assembly: Foxconn Taiwan
TFT-LCD Screen: Sanyo Epson, Sharp, TMD Japan
Video processor: chip Samsung Korea Touch screen overlay Balda Germany
Bluetooth chip: Cambridge Silicon Radio UK
Chip manufacture: TSMC, UMC Taiwan
Baseband IC: Infineon Technology Germany
WIFI Chip: Marvell USA Production
Touch screen control chip: Broadcom USA
CMOS chip: Micron USA
NOR Flash ICs: Intel, SST USA
Display Driver chip: National Semi, Novatek US, TW
Case, Mechanical parts: Catcher, Foxconn Tech Taiwan
Camera lens: Largan Precision Taiwan
Camera module:
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