05-2-1.汉王降价,能降出个怎样的未来（05-2-1. Hanvon prices can drop out of what the future）.doc

05-2-1.汉王降价,能降出个怎样的未来（05-2-1. Hanvon prices can drop out of what the future） Although Hanvon began the transition from hardware profit model to the content of profit model, but the ideal is good, the reality is cruel. In China, the users pay habits have not yet formed, and want to rely on content to subsidize hardware, basically unthinkable. Hanvon prices can drop out of what the future Wen Ge / mu Last year the stock market still stir on the high-tech enterprises, this year -- a sudden reversal of price diving this year, announced first half losses. This is the domestic paper industry leading technology Hanvon. In April 19th, Hanvon technology announcement is expected to be a loss of 40 million yuan in the first quarter of 50 million; at the beginning of May, Hanvon technology also expects the first half of this year there will be huge losses of 90 million - 98 million. As of May 19th, Hanvon technology shares, from the highest 175 yuan per share fell to 21.3 yuan (not right). Prices start personal consumption market In May 17th, the continuous decline of stock price Hanvon technology announced that, in order to cope with the market competition and start the electronic paper book in the consumer market, the down part of paper products sales price dropped to 15%~40%. The announcement said that the product model involved in the price adjustment accounted for 38% of the current series of paper books, and its sales revenue accounted for 42% of the total sales revenue of the 2010 paper book products, and some of the products will be sold at a loss in the short run. Hanvon this provision 30 million -4000 million decline in value of inventories. We are fully surveyed before the price cuts, the goal is to start the public reading market.. Hanvon Polytron Technologies Inc chairman Liu Yingjian told the media that the domestic paper market, from 2008 to 2010 is a market preheat period. When the paper is used as a new, gift more, high prices are never mind. Since the beginnin