企业家要信托人材（Entrepreneurs need to trust people）.docVIP

企业家要信托人材（Entrepreneurs need to trust people） Indeed, after the trouble, not long, listen to people around say, buy PPG shirt quality is not good, and with the customer service response is very troublesome. Consumers also have to order PPG and pay the purchase price, has been unable to get the product, but also can not contact the PPG customer service. And then, I heard that PPG cast so many ads, arrears of media, a lot of advertising fees...... In time, the process of handling consultation and training in invention there are a large number of incompetent for the private enterprise, the person Shegang. The situation is very grim, talent is not promoted according to the order, but according to the guide of Pro cold, as long as the only pro is talent, they dont pay attention the cultivation of people, the real talent is also very difficult to lose trust and reuse, which lead to carry out more dwarf structure. Indeed, the dialectical view about private enterprises, limited in scope, and cronyism can also play chaos. Experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and