保健品多品牌经营的传播整合（Communication and integration of health care products and multi brand management）.docVIP

保健品多品牌经营的传播整合（Communication and integration of health care products and multi brand management） In the health care market, we can count on well-known enterprises with scenery and multi brand management is the most conventional and important mode of operation. Jiante biological control eminent melatonin and heavily slimming gold partner honor ; Kang left over rich Kang ginseng and brain relaxed, valiant and heroic in bearing right Xueer brilliant purples and Reds and angel matches very pretty and charming; Joincare is embrace wife and meditation and Eagle joy and new skin and easy to stick on the door full of you...... Multi brand management is not the fashion of catching up with the season. It is not a guest of whim, but a survival principle and a development strategy for an enterprise. Indeed, most enterprises in the multi brand management attempt, or achieve a successful transformation, or become a new profit growth point, or the bottleneck of enterprises to break through the flames, the real returns really benefit. However, in the practice of multi brand management, confusing market problems ensued: 1, how can the parallel development between the parent brand and the sub brand contrast each other? 2, between the main brand and sub brand, how to complement each other, complement each other? 3, how can the brand and the old brand coexist peacefully and promote each other? 4, limited resources, how to balance the allocation of resources of each brand? How to realize the efficient integration of multi brand management? Mother: your mother to child brand, yelaguigen Parent brand is based on the development of enterprises, including the overall scope of enterprise spirit, is the power output of the sub brand and final destination. The parent brand determines the sub brand origin, growth and development of parent brand sub brand is always closely connected. Health care products industry leader Joincare group, started by the wife oral liquid, and later gave birth to medi