保健饮品营销策略批判(上)（Criticism on marketing strategy of health beverage (Part I)）.docVIP

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保健饮品营销策略批判(上)（Criticism on marketing strategy of health beverage (Part I)）.doc

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保健饮品营销策略批判(上)（Criticism on marketing strategy of health beverage (Part I)）

保健饮品营销策略批判(上)（Criticism on marketing strategy of health beverage (Part I)） In the twinkling of an eye, in twenty-first Century, opened the Chinese health drink history, it left us not only after the advertisement war, war, war service effect, in a disastrous state scarred, increasingly deserted market is more confusing, is doubt, is thinking: health drinks market how? Why does this happen? The main reason lies in the current Chinese health beverage marketing strategy there are many errors. First, the lack of overall image molding Corporate image is essential, and in a sense, a good image is the cornerstone of famous brand. There are many enterprises due to the lack of the overall image of the building by the market out, into the doomed eternally. 1, lack the idea of shaping the whole image The whole image is consciousness, it is conducive to overall brand extension and shaping, improve enterprises influence in business, is an umbrella for the development of enterprises, but there are many health drinks companies are not aware of this point, this is mainly because: The quality of the staff is not high, there is no systematic understanding of the corporate image, and they are not aware of the importance of corporate image to the development of enterprises; Enterprises lack effective training for employees. 2, products and corporate image is not uniform Whether the product and the enterprise image are unified is the key to the success of the image building. However, many health beverage enterprises do not pay attention to these, blindly shaping the image, while ignoring the unity of products and their own image. For enterprises in the image of the misunderstanding, enterprises need: 1, we should have the awareness of shaping the overall image of the enterprise; 2, to instill the importance of corporate image, strengthen staff training; 3, products and corporate image should be unified, in order to improve the overall image of the enterprise, and enhance competitiveness