六大标准打造城市品牌（Six big standard to build city brand）.docVIP

六大标准打造城市品牌（Six big standard to build city brand） City brand building is a very big project, but there are rules to follow. In the process of years of brand practice and theoretical research, we have extracted a set of strategic standards to effectively build urban brands, so as to help urban brands to rise efficiently. Standard one: big realm, harmonious world Realm refers mainly to the realm of life. The realm of life refers to peoples awareness and awareness of the existence of the world, and it has a direct impact on human behavior and the judgment of human nature. However, it belongs to the philosophy category and few people pay attention to it. There are four realms of life: Natural realm, utilitarian realm, moral realm and realm of heaven and earth. Specifically, the human beings in the realm of nature lack clear understanding of their actions and behave in accordance with the customs, which is a kind of consciousness of chaos. The people in the utilitarian realm are mainly concerned with the interests of the self. Although their actions can objectively benefit others, their realm is limited. In the moral realm, righteousness and benefit people are the main characteristics of peoples behavior. The realm of heaven and earth after the moral realm is the highest realm of existence. In this realm, man is not only a member of society, but also a member of nature and a member of the universe. Once the human realm is beyond people, inside and outside, I will distinguish people from the same day, the harmony between man and nature, the humanity and heaven to unity. These four realms show the connection between man and the outside world, which is based on the different understanding of the existence of the world, and thus has its own difference. Because of the realm and existence is mutual, state dependent existence, will give the world exist with new development and promotion, especially when the world has undergone profound changes or when the problems encountered wh