刘翔退赛后的广告选择题（Liu Xiangs ad option after the game）.docVIP

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刘翔退赛后的广告选择题（Liu Xiangs ad option after the game）.doc

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刘翔退赛后的广告选择题（Liu Xiangs ad option after the game）

刘翔退赛后的广告选择题（Liu Xiangs ad option after the game） Series of topics: Liu Xiang returns Encounter retreat problems, sponsors how to crack? In August 18, 2008, the Beijing birds nest, millions of spectators eagerly anticipated the 110 meter hurdles grouping preliminaries, there was an explosive incident: Liu Xiang returned from the game because of injury. This is not a win, its not a negative, its a way to retire. Things came suddenly. For the Chinese, this is the biggest surprise since the opening of the 29 Olympic Games in Beijing, which has never been thought of by the Chinese who have been immersed in the highest number of gold medals in Chinas Olympic corps. Some other people were prepared, but things did not make them dream and were caught unprepared. They were the advertisers who spent huge sums of money asking Liu Xiang to speak and Olympic sponsors working with Liu Xiang. We have different PR plans, and if Liu Xiang wins, what if Liu Xiang loses, but we never expected him to retire. The PR people express their lost so. Its not just the Erie that needs a quick response. There are more than ten sponsors and endorsements in signing with Liu Xiang. In addition to Erie, as well as VISA, Cadillac, Coca-Cola, Nike, Amway Nutrilite, Baisha culture, mens clothing, Shanshan car, Lenovo, AOKANG, Chinese, PVI post EMS, China Mobile etc.. It should be believed that most of the brands have already made good ads before the Olympics, and are ready to launch after Liu Xiangs successful title, and now everything needs to be reconsidered. The three solution to the puzzle should be to thank Liu Xiang for giving up when he knows that his status is not guaranteed to be a champion. People can see, in the case of success may not retire, so Liu Xiangs future and sponsors immediate interests to minimize the loss, because the failure to avoid the word. But this is a problem that most advertisers and sponsors havent previewed before. After the withdrawal event, Nike responded with the mos