国际化与本土化销售模式思辩（Thinking mode of internationalization and localization of sales）.doc

国际化与本土化销售模式思辩（Thinking mode of internationalization and localization of sales） Two 00 six years at the beginning of February, it is China the traditional Spring Festival holiday time, busy firecrackers in history and launched a new page, as far as Switzerland came to Davos, Davos to the world economic forum, India China two rapid rise in the country as one of the important research topics, and if this the two national development and contribution to the world and to other countries in the world have what kind of opportunity and significance. People see the infinite vitality, the two largest population in the world but the implication of the development, to fully participate in the so-called emerging market and benefit, need not only strength, first, luck, but also to fully understand the characteristics of these countries consisting of the market. As a multinational company, not to be able to bring more growth is more valuable than the market into these things, China being experienced by the continued productivity that ascension brings lifestyle change, from the eastern coastal region has been extended to the west, which formed a different consumption ladder, take place in these steps in sooner or later like Hollywood movies gradually staged: cars such as the surging river flows fast China civilians in the community, the real estate price is the same, Shirupozhu tsunami block cant hold; credit card and related businesses also doubled up; residents living in luxury goods is increasing gradually. Especially since 2005, the growth of both international investment and private capital has profoundly changed Chinas market structure, and the market value of China has also improved. This change means a crucial strategic cognitive change for companies that aim to enter the worlds economic star shrine. The 2008 Olympic Games and the 2010 World Expo held in Chinese, New Oriental world is to shorten the strength gap with the developed countries in the world, optimize the market