塑造旅游产业集群品牌的思考（Thoughts on shaping the brand of tourism industry cluster）.doc

塑造旅游产业集群品牌的思考（Thoughts on shaping the brand of tourism industry cluster） Thoughts on shaping the brand of tourism industry cluster Thinking about shaping tourism industry cluster brand 2008-12-20 15:10:04 Abstract: the industrial cluster has become an important stage of regional economic development and the only way which must be passed, and the shape of the industrial cluster brand is an important guarantee for tourism enterprises to open the market and win the competition, make a profit, it is an important guarantee to realize the new breakthrough in the development of regional economy. This article from the concept of tourism industry cluster, analyzes the tourism industry cluster brand significance, expounds the relationship between the brand of tourism industry cluster and tourism enterprises brand personality, and finally puts forward some thoughts on brand building of tourism industry cluster. Key words: tourism industry cluster; brand; tourism enterprise; personality brand; brand building Brand to some extent reflects the size of a country, a region, a citys economic strength and competitiveness level. For tourism enterprises, brand is the embodiment of its strength, status and credit. It is an important guarantee for opening the market, gaining competitiveness and gaining profits. From the current situation of tourism economic development in China, the tourism industry still exists scattered, small, weak and poor problem, most areas are still in tourism tourism enterprises is not obvious, low concentration, weak competitiveness of economic development stage, therefore, it has a special significance for the implementation of Chinas tourism industry brand strategy. Tourism industry cluster and tourism industry cluster brand Tourism industry cluster The development of industrial clusters has become a global trend of economic development, which constitutes the basic framework of the world economy, and is a new economic form for all countries to enhance their co