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定价策略玩的是另企业培训类(Pricing strategy play is another business training class)
定价策略玩的是另企业培训类(Pricing strategy play is another business training class)
Remember the little jewelry store owner who declared snow free? Folks, he told the citizens of Asheville, North carolina! As long as the city of Asheville stores 3 inches of snow on Christmas day, the jewelry you buy is free! Consumers can play the game as long as they buy any kind of jewelry between November 26, 2010 and December 11th. If the innocent have 3 inches of snow, the boss will give you a refund.
When consumers hear such news, they find it interesting, at least in the Asheville city. Some people would have wanted to buy jewelry, and the two must have chosen the house directly.
The owner of the jewelry store taught us a lesson: playing marketing is better than playing the price! Good pricing ideas tend to work twice as hard as possible! Look at the following two stories and play a very different pricing strategy, but it may be the next wave of hits!
Every day since the fall 1% housing site
If the price is modified, can create a reasonable illusion, so that consumers feel reasonable and buy. But a reasonable price is better than a low price, because the highest art of pricing is to make consumers feel cheap. Heres a look at higher art!
There is a website called CountdownToB, Chinese called reciprocal buy.Com, it is an e-commerce platform, as Groupon did, on a selling method only focus, while the CountdownToB method is sold, every day countdown, every day, the price will automatically drop 1%.
The site, which was created in 2008 and won $2010 by the end of 1 million 100 thousand, has not attracted much attention from mainstream networks. But if it comes to pricing ideas, the CountdownToB becomes interesting. More interestingly, CountdownToB is currently doing only real estate. For example, the name Diamante Cabo San Lucas Golf Resort house, its price is $745 thousand, if the first day no one to buy, second days down to $738 thousand a day, less $7000.
In general, high priced items are mo
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