展会后如何防范客户流失（How to prevent customer turnover after the show）.docVIP

展会后如何防范客户流失（How to prevent customer turnover after the show） A successful show must have good and solid customer relationships. According to incomplete statistics, the rate of customer turnover in domestic fairs is very high, and some even reach 75%. Any exhibition does not want to lose a large number of customers. Customers temporarily lost, the exhibition will continue to follow the general customers, and hope to win back to them through hard work, so that they will not be permanently lost. So how can the show win these lost customers? First, understand the reasons for customer churn To win back lost customers, have both advantages and difficulties: the advantage of the exhibition has plenty of information of the customer, can be very convenient to analysis the characteristics and preferences of the customers; the difficulty is to establish the customer confidence in the exhibition, this is not easy. In order to win back the loss of customers, the exhibition must first understand the reasons for the loss of customers. The loss of customers from the exhibition generally has the following 6 types: 1. customers who intend to abandon: customers who have no potential value or do not meet the requirements of the exhibition (visit) have been actively abandoned by the exhibition. 2. customers who are unable to meet the demand: the exhibition tries to retain, but because of the function of the exhibition itself can not meet the customers participation (visit) demand and the loss of customers. 3. customers attracted by competitors: not because competitors are lower prices, but because their show is more valuable to the customer. 4. low price seeking customers: customers who feel that the price of this exhibition is too high and therefore turn to lower price similar exhibition. 5. loss loss of customers due to certain conditions: changes in the customers own reasons, as the change in the direction of product market, product production, the impact of unexpected events, the ad