国际市场营销学(二)试题03至05（International marketing (two) questions 03 through 05）.docVIP

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国际市场营销学(二)试题03至05（International marketing (two) questions 03 through 05）.doc

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国际市场营销学(二)试题03至05（International marketing (two) questions 03 through 05）

国际市场营销学(二)试题03至05（International marketing (two) questions 03 through 05） National July 2003 - International Marketing (two) examination questions A single choice (in each item of four answer options, choose a correct answer, the correct answer and fill in the numbers in parentheses. Every day 1 points, a total of 20 points) 1., international marketing enterprises have leverage unique advantages, this leverage is (c) P11 A. international competition B. opportunities for development C. experience; transplant; D.; government encouragement 2., the difference between international marketing and domestic marketing is mainly reflected in (D) -P3 The evolution of A. management concept B. enterprise structure is different C. operates in different D. marketing environment changes 3. in cross-cultural analysis, low background culture refers to (B) P120 A. language only expresses part of the information, and B. information is more direct C. information is ambiguous and D. relies mainly on background information 4., analysis of the market size of a country, mainly based on (A) P20 A. demographic status and income levels, B., economic status and type C. total population and age structure D. Engel coefficient 5., the difference in international consumer buying process is mainly reflected in (B) P111 A. information collection, B., cognitive process C. buys and feels the D. selection process 6. effective market segmentation should have the characteristics of (D) P145 A. universality, B. similarity C. regional D. can be profitable 7., the form of direct export is (C) P153-155, with a good look at it A. joint ventures with foreign enterprises, B. exports by national trading company C. set up sales offices in foreign markets D. authorizes foreign enterprises to use trademarks 8., manufacture a brand to name all of its products. This is (A) P199 A. unified brand strategy B. series brand strategy C. individual brand strategy, D. portfolio, brand strategy 9., an enterprise that has lowere