弄好促销举动的四个要点（Four keys to a promotion）.docVIP

弄好促销举动的四个要点（Four keys to a promotion） After ten, Ill turn off my cell phone. Because it is the best time for me to write from ten in the evening to two in the morning. Only one and a half weeks, that is, 10 days, should be received from a training program and to collect and collect training materials. So I began collecting writing at the weekend. Busy together until 1:00 in the morning to rest. Medium: Promotion is one of the main elements of 4P. Promotion activities situation million big brands, rare tricks is empty land with battle, terminal, media, channel interaction; small brands do not have too much spread costs, often to buy gifts, occasionally choose several main terminal to do roadshow...... A promotion went up, some enterprises earned gold and silver bowl; some calculations, invented money spent, the consequences are not. The staff in the enterprise market often years ago to toss out a fatal brain laborious promotion situation, the Bureau has to get to get to the sentimental is still a few strokes, resulting in mind dejected -- to do promotions, not easily, but also the last thing! So, how do you succeed in doing a promotion? 1. Understand the target of sales promotion. Before making a sales move, the main idea is what the goal of promotion is I have seen in my hometown 1 restaurants get promotion act, slogan is charge and 1 week promotional content is, only pay 10 dollars to buy tickets, tickets by the future can eat or drink for 1 weeks. Such promotions, businesses must accompany. But why should we do it? The reason is huge: this large restaurant opened by a foreign official promotion is to form a restaurant prosperous situation, in order to money laundering. If the new product, the new concept of awareness as the goal, as usual, charges, delivery, and a large area of media transmission, in the near future, let new products, new concepts into the consumer mind. If the goal is to clear inventory, it is natural to sell at low prices. If the target is to hi