恋爱式管理 成就最佳雇主（Love management achieves the best employer）.doc

恋爱式管理 成就最佳雇主（Love management achieves the best employer） Love management achieves the best employer Abstract: love management can help enterprises to establish a set of existing staff and potential staff highly recognized Highly committed human resource management system with excellent organizational culture, valuable vision and good work Experience, more opportunities for development, good pay and so on, to meet the specific spiritual and material needs of employees, To make existing employees willing to stay and attract potential talent to work here, so as to constantly enhance the employer of the enterprise Brand image to enhance the competitiveness of enterprises. Key words: love management; best employer; employer brand Success comes from the successful implementation of the strategy, and the ability to implement the strategy comes from the people in the organization One point of view has been recognized by more and more managers. With the globalization of economy and the intensification of competition, The scramble for talent among enterprises is becoming increasingly fierce. Enhance the competitiveness in the battle for talents and attract and retain Enterprises The talents needed by the industry have become a difficult problem for many managers. First, build employer brand, highlight the competitiveness of enterprises Successful practices of some highly attractive companies show that they create and maintain the best employer brand Elephant is a strategic choice to win lasting competitive advantage in the human resource market. As Hewitt consultant Dharma Chandran said: in contemporary society, job seekers are searching Looking for employers who are most worth working for, and employers are starting to focus on reshaping the talent market Own brand image. Employer brand has become a potentially intangible asset, like a huge magnet Iron attracts the best talent. The so-called employer brand, is in the human resources market to enjoy high visibility, integrity