情感营销,让市场找到快感!（Emotional marketing, so that the market to find pleasure!）.docVIP

情感营销,让市场找到快感!（Emotional marketing, so that the market to find pleasure!） No matter what kind of industry, enterprises use a variety of marketing methods to promote enterprise brand, promote product sales is will use the means for consumers to buy goods, only a short while ago, service, already from the original view to later close (supermarket), and then to the free body now experience, free trial, and more and more enterprises have consumers face-to-face contact, in order to better convince the consumers of their products and subscription. Have to say, this interactive experience marketing indeed so that consumers have a better understanding and use of the true feelings such as cosmetics, food and other products, is a kind of marketing is quite successful, but for some industries, the use of interactive marketing methods may be subject to many factors, is not suitable, is the so-called poor is changed, so in the catering industry and the emergence of another kind of marketing, that is to say, emotional marketing today. With the prosperity of the market economy and the improvement of peoples living standard, the perceptual level of the brand is becoming more and more concerned by the consumers, and becomes the basis of their evaluation of the goods. Commodities provide not only the material benefits to meet the physiological needs, but also the spiritual interests to meet the psychological needs. Spiritual interests can help consumers find emotional sustenance, spiritual home, and use the most popular words of contemporary people, called spend money to buy feeling. A famous cigarette advertising to lasting cowboys as its character image, with original western style picture contrasts with the vigorous horses and wild cowboy, prominent men, firm and indomitable character and lead a fast and tough guy character. Reflects the people busy, tired of the boring life in the city, and tries to get emotional compensation Miss carefree and free taste of the countryside. This i