服装展示会策划书（Clothing exhibition planning）.docVIP

服装展示会策划书（Clothing exhibition planning） I. Preface Since more than 20 years of reform and opening up, China garment industry rapid development, export volume and export are ranked first in the world, occupied up to 20% of the global market, has become the worlds biggest producer of clothing, clothing with an annual output of nearly 10 billion, of which more than 50% of exports in foreign market. According to customs statistics, in 2003 1-11, clothing and clothing accessories exports totaled $46 billion 930 million, an increase of 25.21% over the same period last year. Among them, woven garments and accessories exports 20 billion 682 million U. s.dollars, an increase of 20.24% over the same period last year; knitting apparel and accessories exports 16 billion 180 million U. s.dollars, an increase of 26.62% over the same period last year. According to the China National Commercial Information Center statistics, as of 2003 November, the national key large-scale retail enterprises apparel merchandise sales totaled 35 billion 820 million yuan, up 22.3% over the same period last year; all kinds of clothing sales total 186 million 640 thousand, an increase of 8.6% over last year. With the rapid development of the garment industry and Chinese joined WTO, enter the number of garment industry enterprises has reached more than 50000, the number of clothing brands are showing the explosive growth of foreign second tier brands to enter mass Chinese, making China clothing brand market has entered a new period of fierce competition, internationalization and diversification coexist. Domestic enterprises and brands face a realistic problem of how to reposition and integrate resources. The world famous brand development experience and to warn us that they in their own doorstep a consideration challenge, specialization, development of enterprises in the local competitive advantage in Chinese, build national brand clothing enterprises to seize the market opportunities in the industry is