李保均啤酒业真正的企业培训竞争才刚开始（Li Baojun the real business training competition in the beer industry has just begun）.docVIP

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李保均啤酒业真正的企业培训竞争才刚开始（Li Baojun the real business training competition in the beer industry has just begun）.doc

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李保均啤酒业真正的企业培训竞争才刚开始（Li Baojun the real business training competition in the beer industry has just begun）

李保均啤酒业真正的企业培训竞争才刚开始（Li Baojun the real business training competition in the beer industry has just begun） From 400 thousand tons in 1978 to 44 million 830 thousand tons in 2010, the output of beer in China has increased by 112 times. After 20 years of capital game, big beer enterprises basically completed the primitive accumulation scale competitiveness, Huarun, Tsingtao Brewery and Budweiser, Yanjing snowflakes total market share reached 60%, so profits accounted for 70% of the market. The trend of this increasingly obvious oligopoly is still deepening, and a new round of integration opportunities in the beer industry is still great. Chinas beer industry should really change. Li Baojun, chairman and President of the business data Co., Ltd., was pleased at the Chinas first beer summit held recently. Vicious competition engulfed the profitability of enterprises Win weekly: from the beginning of the quiet price increase to the public price increase in 2011, leading to beer enterprises collective price idea, what is the reason? The price of raw materials has gone up Li Baojun: Chinese beer (enterprise) the price is not because of the rising cost of raw materials, the real reason is up nearly five years of bloody battle in the competition mode. Of course, the cost is one reason, but the main reason is that there is too much money on the market. Insiders know, our annual sales hit the money accounts for the proportion of turnover is very large, but the final profit is small, the cost of all expenses, including the cost of raw materials and labor costs, because of the pressure of inflation that the cost is not too much, but hit in the money market is an astronomical digital. We now hit the market in several aspects: Shop monopoly, promotional inputs, price wars. So that most beer enterprises can not afford to hurt, so prices have become inevitable. The price of beer is a line, a line called downsizing. Since last year, the food industry slimming has been a lot of criticis