桑拿洗浴业中营销策划（Marketing planning in sauna and bath industry）.docVIP

桑拿洗浴业中营销策划（Marketing planning in sauna and bath industry） Marketing planning in sauna and bath industry Advertising effect Advertising plays an important role in modern society. The streets, TV and newspapers are full of advertisements. When consumers read a product without knowing anything, it is based on the information of the advertisement. The forms of advertising are as follows: 1 2 television newspapers and magazines 3 Radio 4 Network 5 outdoor advertising media the public see and hear can be referred to as the hard advertisement. Through friends, acquaintances and transfer of a commodity or a good place for consumer satisfaction soft advertising (with a newspaper article alone propaganda enterprise charges different meaning) general bath center, less investment in the advertising. Solution： One In the mobile population more stations, shopping malls, junctions erected eye-catching advertising, mainly for publicity enterprise visibility, improve brand image. A concise and impressive slogan for the location and bath center. If the bath center and the railway station, bus station is not far, and the stations billboard content: Bath tickets, free accommodation. At the railway station, the bus station erected billboards, so that the geographical position of the original advantages can be fully brought into play. Taxi, in the local bus advertising, such as printed advertising XX bath seating on the seat, so that customers in the car at the same time, understand certain bath center. 2, festivals and festivals in the region to increase the intensity of television, newspapers. Three The information age emphasizes the effectiveness of information. In the network to establish XX bath center web site, so that people in the network can also understand the information of our shop. For the brand image of this center, it is an excellent suggestion to increase the credibility of my center in the eyes of customers! For soft advertising can not be ignored The credibility of oral