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汽车营销计中计(In terms of automobile marketing plan)
汽车营销计中计(In terms of automobile marketing plan)
Bitter meat plan: people do not harm themselves, victims must be true. False true true and false, to. The children of Kyrgyzstan, along with Xun also.
2003 car market in China
Fayun soldiers, the army attack plan, although the war without smoke, but not the glint and flash of cold steel. Good at using flexible tactics in war, can often have a multiplier effect; or when one disadvantage, the effective way to get out, not only can wait, but also ready to strike again. Automobile marketing imperceptibly has a few years ago from a sellers market into a buyers market, competition is becoming increasingly fierce, how to get the advantage in the battle of effective use of resources, not only to test the strength of the product, but also can be seen the strategy to compete.
Looking back in 2003, the car market in the case of a comprehensive blowout, showing more than enough, wonderful lack of the situation, but some classic cases are fresh. Art is a treasure of Chinese culture, since the beginning of Xia and Shang, there have been some wonderful examples are reserved to conclude, eventually to thirty-six meter. We might as well borrow ten of these tactics to take stock of this years market trend. Of course, many of whom are joking ingredients, right for recreation, do not seriously.
The thirty-six meter sixth meter diversion.
The enemys ambition, indiscriminate extraction, do not worry. When the elephant is under the belt, he will take advantage of it.
The market shows: making some illusion to confuse opponents, opponents can not understand the true thoughts, so as to achieve the effect by surprise.
Marketing case: Vios
At last years Shanghai auto show in Hannover, the Tianjin Toyota Corporation launched a new market for Chinese design three sedan TOYOTA T1, this eventually named the Vios car pricing so many market participants confused. Tianjin Toyota Corporation in the launch vehicle, did not seem to consider China consumer p
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