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05-2-1.瑞卡租车用减法抢市场份额(By car 05-2-1. with subtraction grab the market share)
05-2-1.瑞卡租车用减法抢市场份额(By car 05-2-1. with subtraction grab the market share)
The car rental industry is particularly like the Econo Hotel industry ten years ago.
By car: subtraction grab the market share?
Recently, people walking in the streets of Guangzhou, almost every section will see yellow publicity seven days hotel, this time they are not hard to promote to the development of members, but seven days Hotel + car rental, car rental by so intruded into peoples sight.
The original on the Shenzhou two and a hi car rental giant in the occasion, the 7 Days Inn CEO Zheng Nanyan concentrated force, seek a share of the car rental industry. In early May 2009, three men Wu Haibing, Lin Yuezhou, Huang Ji, Zheng Nanyan and 7 days, and IT invited Pan Yong technical background from Chengdu, Guangzhou car rental Co. Ltd. jointly set up by restructuring and, at the end of last year, as the Guangzhou Yudu car Limited by Share Ltd. Zheng served as chairman of the post, the former vice president of the 7 days Huang Ji CEO.
In the increasingly crowded car rental market, a little on the scale of the enterprises are in pursuit of big and complete one-stop service, from generation to drive the car, from corporate clients to private clients, from the micro car to luxury cars, as well as off-site transfer etc..
But the rental market economy by. By car rental companies now form is this: the store is 7 days in the hotel lobby next door, in fact only a table stores only, only 3 kinds of models to choose from, only driving business......
Roland Begg management consulting research report recently released, in 2010 the total size of China car rental market reached 18 billion 200 million yuan, over the past 5 years compound annual growth rate of about 31%, is expected by 2014 will reach 38 billion yuan, 2010 ~2014 year compound annual growth rate of 20.2%.
However, behind the rapid growth of the market, is too fragmented market layout. At present, China has an estimated more than 5000 rental ent
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