beko(倍科)的dna就是智（Bekos DNA is wisdom）.doc

beko(倍科)的dna就是智（Bekos DNA is wisdom） BEKO, a leading European home appliance and consumer electronics brand, has a long history and a luxurious pedigree. In Europe, BEKO is one of the three major brands BOSCH, SIEMENS famous, has a huge consumer base and good reputation in the global market, the UK market is the top 2010 market share is as high as 17.5%. At present, BEKO brand products already have 250 million consumers worldwide. Such a luxury international brand into China, according to conventional routines, it is necessary to set off a strong storm, or is a good first loss earned big strategic investment, but BEKO is an exception. BEKO home appliances known as durable, BEKO in Chinese market is not like SIEMENS, BOSCH, LG as a huge television advertising, not as part of domestic appliance brands as speculation concept, event marketing etc.. It can be said that the BEKO of the China road of low-key luxury, before 2000, the parent company of BEKO in China has nearly 10 years of business, 2006, BEKO brand officially landing China economic bridgehead Shanghai, begin at the same time and Chinese Suning, GOME stores such as a comprehensive cooperation; in 2007, the factory production of washing machine generous Shinco under a wholly-owned acquisitions, through upgrading, became one of the Changzhou BEKO Electric Co. Ltd. the global washing machine production center. After sailing to the I wish you a happy voyage. today. BEKO never make a loss trading, sales in China have been steadily rising, doubling year after year, and formed a cost-effective, quality win the competitive strategy. In the highly competitive Chinese household electrical appliance market, BEKO can complete the national market layout in such a low key background, and form its own unique competitive strategy, it is considered a miracle. Behind this low-key and luxurious brand, there are a number of equally low-key but very excellent operations executives, BEKO China Regional Marketing Manager Liu Dexing