一汽与海马的豪门恩怨（FAW and the hippocampus）.docVIP

一汽与海马的豪门恩怨（FAW and the hippocampus） From a little-known company to Hainan Mazda manufacturers known to every family, with only two years of time and effort to complete this historic changes. From the 2000 annual sales of more than 3000 in 2002 to nearly 30 thousand vehicles, Hainan Mazda product sales increased nearly ten times, to 2005, the annual sales volume has exceeded 7 in the hippocampus. 80 thousand cars. On the hippocampus, from the size and the absolute number of sales are not significant advantages, but this does not hinder the pace of rapid development in the face of the hippocampus, gradually expand the domestic and foreign automobile giant new force invasion of the situation in Hainan, Mazda actively arming and take the initiative to strengthen their offensive. Familia, pulima continued selling, won a good reputation for several consecutive years, an increase of more than the average growth rate of the market, become the backbone of car city. However, in the sales into 2006 but was only fumeilai and premarin this two models is relatively new to other brands and various new and old models contest is a bit weak. In particular, Japan has Mazdas Mazda and Mazda 3 into the FAW car and Changan group, and have still only pulima and hippocampus Fumei two has been put into operation for many years old models, although the average monthly sales still maintained at more than 5000, but the competition force declining. In recent years, the industry rumors of Mazda brand is from the hippocampus car stripping, Mazda brand in the future will belong to all faw. But the FAW Mazda executives have repeatedly stressed that all future Mazda brand products are sold to belong to FAW network, it is for Mazda From EMKT Chinese. Com. Cn production of subsequent models license hippocampus car, it is undoubtedly a fatal blow. Years of feud with the hippocampus is the FAW to rekindle the passion? No hippocampus Mazda brand support can go far? Can the hippocampus go out of its own b