中小企业如何玩转体育营销（How small and medium enterprises to play sports marketing）.doc

中小企业如何玩转体育营销（How small and medium enterprises to play sports marketing） Sports marketing refers to the use of marketing principles, sports events as the carrier and the promotion of non sports products and brand marketing. Generally speaking, the main forms of enterprises to promote products through sports events are: naming, sponsorship, partners, designated products, advertising, sports stars endorsement of the six forms. For SMEs, these six forms can not afford to play. Because either of these six forms requires substantial funding. Poverty leads to change. Small and medium-sized enterprises face both want to through the sports marketing to quickly open the market for the product, brand, and have strong capital strength of the reality, to want to play the sports marketing, only bianzhao is the only way out. Change one: near big money! The fat man refers to a woman who changes her financial situation by falling in love with or on the side of an economic man. Here bangdakuan refers to those enterprises small scale, weak economic strength of small and medium-sized enterprises to fully tap their own advantages and the strength of the economy, high brand awareness of the enterprise to change to the implementation of sports marketing strategy. Jiujiuya near Tsingtao fun 06 world cup The summer of 2006, four years at the world cup in Germany like it held. Founded less than 4 years, the little-known cooked food enterprises but through the world cup in Germany. This small business is selling duck neck Jiujiuya. Before the 06 world cup just a Jiujiuya started from 500 thousand yuan, the country has more than 600 stores in the cooked food enterprises, but also in Guangzhou and South market, has been unable to open up the situation. Jiujiuya decided to seize the world cup in four years the opportunity to find a breakthrough from the fans. Jiujiuya knew only their own small businesses that have self-knowledge, so it cant be like those big companies to burn money, CCTV could n