中小企业要善于在竞争中学会营销!（Small and medium-sized enterprises should be good at competition, middle school marketing!）.doc

中小企业要善于在竞争中学会营销!（Small and medium-sized enterprises should be good at competition, middle school marketing!） In the marketing, market and competitiveness and other words are flying times, about marketing, always let enterprises and a large number of executives love to hate: If enterprises survive, there must be competition, if enterprises want to be competitive, it is necessary to do the market, if the market will do good. Marketing, this is the everlasting truth! From this point of view, we can draw a conclusion that if enterprises want to achieve the market, the key is to learn how to flexibly use marketing. With the development of the market economy today, the successful use of marketing methods to run the market success example can be described as countless. But, in these brilliant feet, what can we see? With flesh weak enterprises. Big brands, big enterprises, big market is the inevitable trend of market development, but it does not mean that all the disadvantaged enterprises will lose their living space. The key is that the disadvantaged enterprises should have a positive attitude, and think deeply about how to reform and seek survival, and how to enhance the strength of enterprises in a limited period of time. In the process of joint and merger, large enterprises will carry out multi direction evaluation on joint and merger targets, and will be chosen as the best candidate. The disadvantaged groups will produce good and bad points, the absolute small and weak enterprises are inevitably out. Under this premise, famous brand marketing expert, LAN Gezhi ocean international marketing consultants CEO Mr. Yu Fei proposed the dynamic balance should be changes in the market marketing idea. The idea that change and adjust the marketing process is not a plane or a form, but a dynamic equilibrium state of the product and market the game plays, in addition to advanced products and perfect production technology, leading the inherent quality of technical content on the one