中小型企业市场部运作策略谈（Talking about operation strategy of small and medium sized enterprise marketing department）.doc

中小型企业市场部运作策略谈（Talking about operation strategy of small and medium sized enterprise marketing department） Introduction: as one of the important functional departments of the company, the marketing department has been paid much attention to by the decision makers and the departments at the same level. But more and more, the function orientation and the work performance have been quite controversial. This phenomenon exists in well-known enterprises, in some small and medium-sized enterprises have become more prominent. Prior to this, there were many articles on the operation of the marketing department. Here, the author mainly combines some small and medium-sized enterprise marketing department work observation and analysis, talk about personal views. Generally speaking, for an enterprise, the marketing department is the strategy department and the Staff Department of the company. In other words, that is, the post, Star will aim to where the enterprise where to go! From the work content level, as small as a graphic advertising design, the companys annual sales promotion plan, media public relations planning, marketing, From, EMKT. Com. Cn plan, regional market operation and the formulation and deployment of the companys development strategy plan, etc., should have the marketing department as a whole and organize the relevant departments in front of the company to carry out the forward-looking design and planning for the company. It can be said that the market is affected and restricted the companys main responsibilities of the Department, the development of the companys quality, speed, can be described as also the marketing department, the marketing department also. However, many small and medium-sized enterprises in China, the real market positioning in this highly functional departments of the enterprise are numbered. In addition to several well-known domestic and foreign enterprises in various industries, some small and medium enterprises rarely set such functions,