中小企业突围 网络营销策略知多少（How much do SMEs know about cyber marketing strategy）.doc

中小企业突围 网络营销策略知多少（How much do SMEs know about cyber marketing strategy） For the network marketing, the author carried out a long-term thinking, access to numerous data, tracking some of the cases occurred at the same time, the industry, the level of practice and not a trader for some of the available products and website, network marketing, operation is convenient and flexible with a certain degree of confidence, and all kinds of network marketing tools and techniques the investment of some products than the evaluation index. First, the new application of classic marketing Whether the traditional marketing, or new business, some of the basic theory, tools or devices tend to be generic, such as topic marketing, event marketing, word-of-mouth marketing, one-to-one marketing, database marketing, played a key role in the new marketing system and the case, and even play the role as the core point. Two, relying on the Internet Marketing Since entering the Internet China development today, the form of network marketing, relying on the tools and delivery paths have changed, but any kind of application are still in use, from the brand advertising, the most basic external links, network advertising alliance, to rely on third party e-commerce platform to expand product sales and thick plot and blooming of the search engine marketing, and for many enterprises already know and use very low cost e-mail marketing, and has not yet been the universal application of the classified information platform, electronic magazine marketing, blog marketing, network marketing, community wireless marketing tools and marketing channel, more and more rich and diverse species. Search engine marketing: according to CNNIC 2007 Chinese search engine Market Research Report shows that 44.71% of Internet users often use (several times a day) using a search engine, search engine users accounted for 17.2% per day, that use search engines daily number of users up to 61.91%, means that more than half of Inte