做营销需要的是套路（What you need to do marketing is routine）.docVIP

做营销需要的是套路（What you need to do marketing is routine） No matter what kind of training and training, the final results are to be applied in practice and play, but we found that both the University of MBA, or social training, or the companys own training and guidance, can not solve the problem of the enterprises concerned have. Marketing in this regard is particularly prominent. We tend to be training this problem due to the wrong choice, or is the choice of the teacher is not good, or that men have executive ability and so on, but we are relying on existing staff to dry up, and when they do not understand what is dry up the marketing situation, we are now need to upgrade these people, these people need training, teach them what? How to enable them to work in the reality of the knowledge, is a very complex problem, and certainly not like we think please one or two teachers can solve the problem, which is the focus of the research we need. Routines and knowledge We have been trying to explain such a phenomenon: an industry operation rules of an industry, the marketing characteristics of a sort of products are a kind of product, of a job is a job, these characteristics and rules, not on the books, of course, it is not entirely the experience of our ancestors. What is it? Later, we found it was very appropriate to use the word routine. There is such a concept of martial arts routines, such as Taiji boxing, Shaolin boxing, boxing and so on, these are routine, routine is choreographed boxing, it has at least two aspects of the role, can continue to exercise, usually physical fitness can be disassembled; wartime enemy to defeat the enemy. Routine is a mixture of experience and knowledge. Simply saying that it is knowledge is wrong, and simply saying that it is experience is wrong. The so-called routines are directly facing the actual combat, and it is tested by actual combat. If this problem is mapped to our marketing, can we see what we are missing? As a marketing director,