品牌形象的五大分类和合理应用（Five major classifications and rational application of brand image）.docVIP

品牌形象的五大分类和合理应用（Five major classifications and rational application of brand image） The research on brand operation theory has been in the world for more than half a century, but they have neglected a very basic but very important basic work - Classification of brand image. Brand classification is like classifying tools in the tool house. In the human production tool is very simple and backward, a few pieces of production tools are not classified is necessary, and human development to today, has developed a variety of more targeted production tools, so it must be production tools are classified according to the function attributes, in their toolbox. To do a good job before the first consider to use what type of tools is the most appropriate, and then to the corresponding toolbox to find the most suitable tools, the only way to improve the efficiency of labor. Because so many tools, if not classified, face the difficulty of facing so many tools when they need to complete a task. Perhaps you have chosen one of the sharpest tools, but not a suitable tool, thus reducing work efficiency. The brand as the main source of current and future of the core competitiveness of enterprises, the key is to establish a comparative advantage in the same brand, and even if the type mix required images are blurred, and excellent planning and creative also may be doomed to failure in the competition. Therefore, enterprises should be BICC (brand image classification combination) technology as a brand development direction of navigation lights, as much attention. Illustrative brand image The sellers market era, operators have to do is to yield bigger, the product well, because there is almost no competition between enterprises, sales channels or not depends on whether the enterprise send product information to more consumers. When the enterprise information in the transmission process of interference is very small, so the brands main function is to tell consumers what are you, what are the