如何创建自身强势品牌的学习型组织（How to create a learning organization with a strong brand）.docVIP

如何创建自身强势品牌的学习型组织（How to create a learning organization with a strong brand） Ltd. was founded in the late 80s of last century, located in the central section of Guangdong economic development zone. After nearly twenty years of hard work, the company has developed into the existing staff of nearly two thousand people, the factory covers an area of thirty thousand meters, has a number of advanced clothing production line of modern enterprises. In spite of the companys product quality has reached the international level, but over the years, the company production of clothing are ordered by a foreign trade company, and the use of foreign brands in foreign markets to digest, so the construction has not been committed to the creation of their own brands. However, the survival of the company was a problem as long as the foreign trading company had significantly lowered prices or stopped order for financial and financial reasons. For a long time, to build a strong brand of its own, to reverse the company is very unfavorable situation, has always been Guangdong mighty Clothing Co., Ltd. board of directors of a heart. Until one day, the company hired from outside the market to a famous training master Wang Zhenping, business manager of the company above the level of the management personnel, even on the three day of how to build a strong brand to create their own learning organization training courses, the board of directors was completely clarify their own ideas. That good quality market is good, blindly emphasis on the quality of construction, building and construction so as to ignore the brand image, this is the Pearl River Delta, many enterprises in China after entering the WTO, to the fierce market competition, the root is lost, lost, lost in the city. Guangdong strong Clothing Co., Ltd. although the quality of clothing is good, but it lacks the support of its own strong brand, the market risk and the fate of the enterprise in one trade (a foreign trading company). In oth