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如何做推广(How to do promotion)
如何做推广(How to do promotion)
First, the significance of promotion
The role of marketing is obvious:
1, quickly increase the selling rate of the selling point, and provide the market foundation for the advertisement.
2, the most rapid feedback market information.
3, control the market, combat competitors, resist competition.
4, create atmosphere and stir up consumers.
For new products just on the market, the market for open sales will be twice the result with half the effort.
Two, promotion plan
Before marketing, you need to make a detailed plan. Contents include: promotion area, responsible person, itinerary, location, time, participants, terminal supplies, expenses and so on.
Plan formulation should be reasonable and feasible.
Three. Preparation
These preparations are essential to enable marketing to proceed in an orderly fashion.
1, division of labor
Market participants are generally more than three people. In order to avoid confusion, there should be a clear division of labor before departure and the corresponding responsibility.
A: Speaker: responsible for negotiation
B: Cashier: in charge of delivery, checkout, promotion record form
C, advocates: to create atmosphere responsible for propaganda, keeping and gifts.
Although the division of labor, but the division of labor is not divided, in the promotion process should be sincere cooperation.
2, the preparation of goods
A, traffic: tricycles or vans.
B, goods: borrow from local dealer, quantity should be enough, item should be all.
C, terminal products: posters, folding, gifts etc..
D and other: dealers business card, promotion work record, out of a library, order form and so on.
3, psychological preparation
In marketing, make sure what you need to sell.
A, selling passion, B, selling feelings, C, selling products
D, promotion price, E, promotion quantity, F, promotion atmosphere
4, goal attainment
A, higher market rate of B, items should be complete
C, create a good selling point atmosphere, D, establish good repu
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