心理学专业市场调研听课笔记第二部分（Psychology, market research, lecture notes, second parts）.docVIP

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心理学专业市场调研听课笔记第二部分（Psychology, market research, lecture notes, second parts）.doc

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心理学专业市场调研听课笔记第二部分（Psychology, market research, lecture notes, second parts）

心理学专业市场调研听课笔记第二部分（Psychology, market research, lecture notes, second parts） The seventh chapter is the forecast method of Market Research 1. The market forecast is based on a comprehensive understanding of the history and present situation of market activities. 2. By using logical and mathematical methods, 3, make a description and estimate of the future development trend of the market in advance. 4. Basic elements of market forecast The information: one is unrecorded or untreated data is incomplete, even with the subjective part. The other is the information that has been recorded and collated, which is the scientific basis for forecasting. The method is: adopt various methods in analysis of quality and quantity in the process of predicting the time. Trend analysis: one is theoretical analysis results are consistent with the analysis of economic theory and statistical conditions; two is in fact to the accuracy analysis of the forecast error, and the reliability of the prediction evaluation. The judge: the prediction results with the prediction results or not, according to the latest economic dynamic correction is to judge. Three. Market forecast steps. The explicit prediction of the objectives and requirements; the data collection; trend forecasting method; analysis and prediction, the forecast report writing. The prediction method of prediction method, qualitative judgment and experience four. The prediction: refers to the personal experience with personal knowledge and ability to make a comprehensive analysis on the status and future development trend forecast object judgment. The personal experience method is mainly based on the correlation inference principle, the comparison analogy principle, the balance relation and the proportion relation to infer. 1 Correlation inference is a method of inferring future development from the development trend of known economic phenomena and economic indicators. 2 comparative analogy is a method of predicting future trends by