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寻找蓝海的宇龙(Looking for the blue ocean Yulong)
寻找蓝海的宇龙(Looking for the blue ocean Yulong)
To surpass industry competition and create new market is the blue ocean road of domestic mobile phone
This print journalist Liao Wenyan.
Domestic mobile phone ice two days
CCID Consulting research data show that in the first quarter of this year, the Chinese market sales of mobile phones 24 million 994 thousand, an increase of 15.3%, single season sales, sales have reached a record high. The Chinese brand sales share is the ninth consecutive quarter of decline for the first time below the 40% mark, the lowest level in 3 years, to 36.9%, making 2006 the market share of domestic brands to rally further increase pressure.
Look at another picture, according to market research data Shiner March showed that sales in the CDMA market Coolpad followed by Samsung, Motorola, LG and other manufacturers, ranked fourth, ranked first in the domestic brands. Previously, China Unicom CDMA terminal procurement results announced, in its most high-end world wind dual-mode mobile phone list, China Unicom has selected 4 dual-mode mobile phone, the successful bidder for LG, Samsung and CECT three manufacturers, domestic mobile phone become the big winner of yulong. As a budding new mobile phone manufacturers, Yulong beyond all expectations to set foot on the development of the expressway, let people see the rise of domestic brand new.
We can catch up from behind the brutal competition in the market, the most important point is to adhere to the independent research and development of core technology. CECT executive vice president Li Wang said. In the high-end mobile phone market surrounded by enemies, so the majority of domestic manufacturers tend to play the so-called local advantage, namely hard development channels, continue to cut prices. But in the low-end market, in the homogenization of models, there are 50-60 vendors in the competition, there is no guarantee of profits; while in the low-end market, the purchase cost of MOTO, NOKIA and othe
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