卡西龙——娱乐营销创造品牌魅力（Kaxilong - entertainment marketing to create brand charm）.docVIP

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卡西龙——娱乐营销创造品牌魅力（Kaxilong - entertainment marketing to create brand charm）.doc

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卡西龙——娱乐营销创造品牌魅力（Kaxilong - entertainment marketing to create brand charm）

卡西龙——娱乐营销创造品牌魅力（Kaxilong - entertainment marketing to create brand charm） The success of Mengniu entertainment marketing has become a hot word, a sweeping China the Transformers film has changed the traditional marketing thinking, McDonalds former president once said: remember, we belong to the catering industry, the entertainment industry belongs to us. Scott McCain, a famous American management scholar, turned the idea into all industries are entertainment. In a sense, entertainment has become a hallmark of the commercial operation of this era, and an era of entertainment leading marketing has arrived....... Kaxilong - entertainment marketing to create the charm of the brand in June 2009, Fujian Jinwei Sports Goods Co. Ltd. under the kaxilong brand and Hunan TV Golden Eagle cartoon again hand, become a large childrens Outdoor Challenge column baby go! the only designated equipment sponsor and children. With the TV ratings climbing, kaxilong brand pocketed the popularity and attention. This is not a Kaxilongdi into entertainment marketing initiatives, in fact, as early as three years ago kaxilong brand has been with the Golden Eagle cartoon formed a strategic partnership, kaxilong exclusive title innocence hit the earth column after several years of operation, has become deeper in the hearts of the people, and even the Golden Eagle cartoon Chinese children channel the gold column. Every weekend, Kasirons childlike innocence hit the earth, and Kasirons childlike innocence hit the earth....... The children always like to sing songs, rhythm humming this catchword, waiting for the show, and kaxilong brand for broadcast title, so lovely dinosaur cartoon images of children and parents heart deeply. In the childrens sports industry under the background of fierce competition, with the help of a single cartoon image or star + advertisement marketing model is clearly inadequate, people no longer love blunt advertising indoctrination, dissemination of the value of traditional