想象力品牌持续突破第一利器（Imagination brand continues to break through the first weapon）.docVIP

想象力品牌持续突破第一利器（Imagination brand continues to break through the first weapon） From eating biscuits to eat from Kraft biscuits, drink the juice to drink Huiyuan juice from the consumer to the consumer with crab Yangcheng Lake hairy crabs, the national economy continued rapid development in recent years, have to change the nature of consumer awareness, consumer awareness, from consumer goods to consumer brand products is the central part of this change. From the enterprise, in order to adapt to or guide the changes in the consumer market, brand marketing has long been the mainstream of marketing. Whether it is with entrenched small enterprises or transnational enterprises to communicate, brand is everyones consensus. For businesses, brands mean segmentation, value, and sustainable development. For consumers, brands mean security, personality, and face. For dealers, brands also mean sales and profits. However, the recognition of the results does not mean a thorough understanding and full assurance of the process. Even it is because entrepreneurs attach too much importance to the brand brings results, ignoring the process of brand growth, resulting in a certain extent, the brand become a set of CIS, a promotion and a well-known advertising creative pronoun, resulting in growth of many brands abnormal state into China. Therefore, in the opinion of a brand marketing agency, to make the brand growth sustained and healthy development, must fully stimulate the imagination, because only the imagination, in order to grasp the process of creating customer, create good brand in the future. Brand growth has been restrained by magic spells At present, the brand growth is not optimistic because of the lack of full use of brand imagination in the process of creating brand or operating brand. Specifically, in the process of brand growth, the phenomenon of brand straitjacket appears generally in the market. The so-called brand magic spell, refers to the brand development to a certain s