成就一桩婚姻民营企业突围之惑（Achievement of a marriage, private enterprises break through the puzzle）.docVIP

成就一桩婚姻民营企业突围之惑（Achievement of a marriage, private enterprises break through the puzzle） (case material) A enterprise is a private enterprise in a prefecture level city in the mainland. It is engaged in the production and sale of water making machine products. The product is equivalent to the small and large water system terminal machine, connected by a pipeline and a tap water pipe, tap water through internal multi-channel filtering procedures, which can produce pure drinking water directly to the entrance. The machine is relatively popular in economically developed countries, but it has just started in China. It belongs to a fashionable, healthy, avantgarde and noble product with a higher profit margin. Compared with the bottled water phase, there is no two pollution, the system is now drinking, relatively safe. There are two main ways to sell water machines: one is to sell to customers directly through retail channels, and the other is to group sales for big customers. In the beginning, A enterprises mainly organized their own strength for sale. Management, sales staff, mostly in early 90s, household appliances shortage era engaged in air-conditioning sales staff, age structure is too large, and most of the qualifications for high school education, thinking is relatively conservative. After a period of market promotion, market without any waves, a mass of dead, but millions of dollars a year in sales. A general manager of the enterprise is a relatively able to accept new things and new ideas, after a demonstration and thinking, the general manager decided to introduce airborne from the outside, put their hopes in the intervention of external forces and push on. As a team, the airborne force will soon be in charge of marketing, general manager, director of sales, marketing director, director of after sales service, as well as managers of overseas agencies. Whether in position or in terms of treatment, the arrival of airborne broke the original balance. The friction