战略先行――重新定位中国洗发水行业（Strategy ahead -- reposition the Chinese shampoo industry）.docVIP

战略先行――重新定位中国洗发水行业（Strategy ahead -- reposition the Chinese shampoo industry） China Shampoo (shampoo special topic): That is not just because the industry increasingly high degree of concentration, frequently is so few brands but also because when Chinese fight hand to hand with; domestic shampoo brand decline, but also let a little comfort the Sibao groups four brand was acquired; more because the industry is in Hongkong with 2 billion fighter horse financing based on research and development, expand production capacity and sales network...... We can foresee that the industry will spend an eventful year in the confusion. The past life of Chinese shampoo industry Throughout Chinas shampoo development process, the industry has gone through four distinct stages: 1, the market germination stage The last century at the end of 70s, China was born the first bottle of shampoo, shampoo melissyl. Chinese was popular on the market all kinds of shampoo such as seagull, Maxam, basically only have simple hair cleaning function; and because the economic environment factors at that time, the market is not high, the lack of market competition. This situation continued until 1986, before it began to change. 2, market cultivation stage In 1986, Unilever began to enter the Chinese production of lux shampoo, which opened the Chinese shampoo industry cultivation and development stage. In 1988, Procter Gamble entered Chinese, only less than 4 months has launched the first anti dandruff shampoo, Head and Shoulders, followed and launched to subvert the Chinese shampoo, conditioner separately use rejoice combo shampoo, followed by maintenance for PANTENE to shampoo the nutrition began; China shampoo industry leader Procter Gamble in the journey. At this stage, Unilever, Procter Gamble, Kao and other multinational companies products with high quality image occupies more than half of the market share of domestic brands continue to shrink in the low-end market. 3, market development stage Ch