招商流程三步曲（Three steps of investment process）.docVIP

招商流程三步曲（Three steps of investment process） Attracting investment is one of the key links in the process of enterprise marketing, and the only way for enterprises to push their products to the market. If any product wants to move to the market, it must be transmitted through the network channel. And every point of this sale network is by the dealer of the enterprise, where does the dealer come from? This is what the investment office wants to do. Some people believe that investment is nothing more than looking for dealers, so that they hit the money purchase, distribution company products. As long as enterprises have good products and distribution policies, are they afraid they cant find distributors? In fact, this is not the case. Investment work seems simple, but it is not easy to get money from someone elses purse. It requires not only good products, but also careful planning. Sometimes, a mistake in detail can cost a bunch of customers. In recent years, due to the increasing number of investment in various forms, many problems exist in the investment, and enterprises are now facing difficulties in investment, especially some small and medium-sized enterprises. Then, how can the enterprise realize the investment quickly and effectively? Usually, the investment work can proceed from the following three aspects. The first step: to determine their own goals, investment groups. After the new product is listed, according to the product market positioning, product characteristics, channel characteristics, to determine their own dealer target group. Enterprises should pay great attention to the enterprise long-term development, dealers are required to make the operation of market operation ability, and not as long as the money to become the dealer, dont just regard investment as a means of enterprise running. Investment is a two-way choice, just like love, for sexual gratification. If the enterprise as the man, then the dealer is the woman. The man wants to show his stre